Viv Caisey is an independent marketing consultant, trainer and facilitator with extensive experience in social marketing and behavioural change at both policy and operational levels.


Viv became involved in social marketing when the discipline was still relatively new in the UK. In 2004 Viv moved from the commercial marketing world, where she was a board level director, to a new career in social marketing and behavioural change. In the last five years Viv has worked with professionals from: 

  • National Social Marketing Centre


  • Government Departments including Department of Health


  • Government Agencies including the Food Standards Agency 


  • Primary Care Trusts


  • Public Health Development Networks


  • Local Authorities


  • Charities, including Living Streets


Viv is a Fellow of the Chartered Institute of Marketing and a member of the Institute's Social Marketing Interest Group. She is also an Institute of Leadership Management qualified trainer.

Viv appreciates the challenges faced by public sector organisations and understands that social marketing is a way of working, not a strategy in itself. This means working with clients to increase their skills, knowledge and competency when applying social marketing principles, with the aim of achieving cost effective behavioural change.


Viv works independently or with other social marketing and behavioural change associates and specialists. 


Viv's latest workshop Is A Nudge Enough? is run with behavioural economist Stephen Young . As well as offering bespoke training and facilitation on social marketing and behavioural economics, they have presented at conferences including the UK Public Health Conference and the World Social Marketing Conference. 


Find out more at Viv's Linked In profile